After six successful years, Studio Frey is excited to renew the concept for Valora Avec. Currently, all Avec stores across Switzerland are undergoing updates. The new design exudes freshness, lightness, and brightness, featuring natural materials that create a welcoming and contemporary atmosphere.
This incorporates the latest trends in food-on-the-go and convenience, combining them into 'Foodvenience' at the highest level. Additionally, the entire signage system has been reimagined: Studio Frey developed a variety of text elements and icons designed to enhance sales and enrich the shopping experience. The result is a harmonious blend of design and functionality that creates an inviting environment, encouraging customers to enjoy products in a beautifully presented space.
2024
Valora Holding AG
Switzerland
Interior Design & Building Execution
Valora Avec incorporates the latest trends in food-on-the-go and convenience, combining them into 'Foodvenience' at the highest level.
