SAVE, a forward-thinking investment and asset management company approached Studio Frey to develop a distinctive brand identity.
The company's ethos, emphasizing Saving, Asset Management, Foresight, and Experience, was to be translated into a visual format tailored to attract a younger audience interested in investment and financial planning. The design strategy for SAVE centred on blending contemporary finance with bold design features and accessible elements, targeting young, not-so-well-informed investors.
The typography merges technicality with a creative flair, mirroring SAVE's approach to innovation and strategy. This, along with a bold colour palette, distinguishes the brand, combining a youthful appeal with a professional demeanour.
The website, developed on Squarespace, focuses on a clean, easy-to-navigate design that complements SAVE's brand image. The site is structured to simplify financial information and tools, catering to the needs of younger users.
