Fairway Asset Management

Strong relationships as the most valuable aspect of FAM became the main idea behind the new branding. "We are here for the long run" is the new slogan stating that Fairway Asset Management is a long-term, reliable partner. The minimalistic logo with an exceptional right-alignment reflects a young, open-minded and professional team. A timeless combination of black and white is complemented by a fresh yellow, an elegant bordeaux and sustainable green colour. The circle as the main graphic element is used in two variations, blurred and sharp, which is clarified through the slogan "The future might be blurry but our focus is clear“. The sophisticated yet simple web design provides a clear navigation and unique features like the sections Weekly Thoughts or What Inspires Us.