Calida Flagship Store

The renovation integrates sustainable materials like untreated wood and textured stone, infusing an authentic touch of nature. Soft, earthy tones and minimalist forms highlight the brand’s commitment to quality and environmental consciousness without overwhelming the senses. With expansive windows inviting natural daylight, the store feels open yet intimately connected to its surroundings.

Every design element—from the serene color palette to thoughtfully curated lighting—was carefully selected to create an exclusive yet inviting atmosphere. The layout is both welcoming and refined, encouraging customers to engage with Calida’s premium textiles in a space that feels peaceful and inspiring.

Studio Frey’s meticulous oversight ensured that each detail, from design concept to final execution, captured Calida’s spirit, resulting in a flagship store that balances functionality with luxurious warmth. This renovation reinforces Calida’s presence as a leader in high-quality textiles, offering a shopping experience as relaxing as it is sophisticated.